Do you want more people visiting your website? Are you an SEO professional trying to stay ahead in a fast-evolving digital landscape? If so, you’re not alone and right where you need to be.
In the past, SEO was about mastering keywords, tweaking meta tags, and decoding Google’s algorithm updates. Today, it’s about collaborating with AI tools that understand not just content, but context, user intent, and the nuance of great writing.
Imagine having an assistant who knows the industry inside out, handles data at lightning speed, and helps you create high-ranking content faster than ever. That assistant is AI.
While the AI may not make you a perfect cup of tea (yet), it will help you:
- Identify high-opportunity keywords using predictive models
- Analyze your competitors’ strategies with just a prompt
- Write compelling, optimized content in minutes
- Translate messy spreadsheets into clear, actionable SEO plans
This blog will walk you through how to use AI as your SEO assistant. Each section will explore practical use cases, prompt templates, and advanced strategies to help you rank smarter, not harder. We will cover:
- Generate Keywords for SEO: Your Content’s Secret Weapon
- Generate Search Intent Keywords: Aligning Content With Buyer Motivation
- Optimize Content for SEO: From Blank Page to First Draft (With No Bull)
- Analyze Sites That Rank Highly for Keywords: Outrank the Competition with Insight
- Create a Content Plan: From Keywords to Consistent Visibility
So buckle up. Whether you’re a curious beginner or a battle-tested marketer, the fusion of human creativity and artificial intelligence is about to transform how you do SEO forever.
Are you ready? Let’s dive in.
Choosing the Right AI: Tools That Elevate Your SEO Game
When it comes to using AI for SEO, one of the most common questions is: Which platform should I use?
The truth is, there’s no single “best” AI, just the right AI for the specific task. Whether you’re optimizing content, doing live SERP analysis, or generating keyword clusters, each platform brings its own unique strengths.
We will walk you through a pragmatic approach to selecting the right AI assistant for every SEO task.
Recommended AI Tools for SEO Workflows:
- ChatGPT (Free) – Great for basic prompts, quick ideation, and general SEO writing tasks.
- Bing Chat (via Microsoft Edge) – Offers real-time internet access, perfect for live SERP data or trending topics.
- Google Gemini – Compatible with most prompts, though results may vary slightly. Experimentation is key.
When we need access to live internet data, we’ll be turning to Bing’s version of ChatGPT. It’s a really handy tool and ensures that we’re not limited to out-of-date knowledge.
Politeness & Prompt Engineering for Collaboration
While it may sound whimsical, we recommend always saying “please” in your prompts. This isn’t about AI ethics—it’s about mindset. Treating AI as a collaborative partner instead of a tool leads to better interaction and deeper exploration.
For example, after receiving 10 long-tail keyword suggestions, simply follow up with:
Prompt:
“Please give me 50 more long-tail keywords.”
In just seconds, you’ll unlock dozens of niche keyword angles—perfect for blog posts, landing pages, product descriptions, and more.
Generate Keywords for SEO: Your Content’s Secret Weapon
Ah, keywords—the lifeblood of SEO. They’re what connect your content to the questions people type into Google. And now, with the help of AI, generating them has never been easier—or smarter.
In traditional SEO workflows, you’d turn to expensive keyword research tools to find high-volume terms and long-tail variations. But today, AI tools like ChatGPT can help you brainstorm and refine keyword strategies with a level of creativity and speed that rivals even the most seasoned marketers.
Understanding the Two Types of Keywords
Before we jump into prompts, here’s a quick refresher:
- High-Traffic Keywords – Broad, competitive phrases like “sports car” that generate mass search volume.
- Long-Tail Keywords – More specific phrases like “high-performance car with comfortable rear seats”. These may get fewer searches but attract users with a stronger intent to act.
The people who use these long-tail keywords are often further along in their buying journey.
That’s where AI shines—identifying not just the popular phrases, but the intent-rich keywords that convert.
You can learn more about keyword research and the content marketing funnel for in-depth learning.
The Prompt That Makes AI a Keyword Magician
To show how powerful ChatGPT can be for keyword ideation, you can use this effective, fill-in-the-blank prompt:
Prompt:
“You are an SEO expert with a reputation for getting sites to the top of search engine rankings. I want you to help me generate effective keywords that will help my site get onto the first page of Google. My site is about {site subject} and I’m hoping to attract an audience of {audience}. Please provide me with a list of the most relevant and high-traffic keywords to optimize my website’s content for search engines. Prioritize the keywords in terms of their importance. Also, include a list of long-tail keyword suggestions, and please analyze the competitiveness of each keyword and provide recommendations on which ones to target to maximize my search engine visibility.
{site subject}: Search Engine Optimization, which is a digital resource hub offering up-to-date SEO strategies, tools, and expert insights to help businesses and marketers boost their online visibility and search engine rankings.
{audience}: Small business owners, digital marketers, content creators, bloggers, SEO professionals, startup founders, marketing learners.”
This prompt is powerful because it:
- Positions the AI as an expert
- Includes specific site context and audience
- Asks for prioritized, analyzed, and actionable keywords
The more information you provide, the better the output. If you wouldn’t brief a human with just two words, don’t do that with AI either.
Why This Matters for SEO Success
ChatGPT doesn’t just spit out a static list—it gives:
- Search intent–aligned keywords.
- Difficulty analysis (e.g., moderately competitive).
- Strategic recommendations for what to target.
This kind of insight used to take hours. Now it takes seconds. Chat GPT is quite the keyword magician. It’s better than my meager brain is capable of anyway.
Generate Search Intent Keywords: Aligning Content With Buyer Motivation
When we think about keyword research, most of us start from our own content—our product, our message, our services. But what if we flipped that perspective completely?
What if, instead of asking “What do I want to say?”, we asked:
“What is my audience thinking, feeling, and searching for right before they decide to buy?” That’s the power of search intent. And AI can help us decode it brilliantly.
Why Search Intent Matters
Search intent is the “why” behind the keyword. It’s the difference between someone Googling “virtual keynote speaker rates” vs. “how to plan a virtual event.” One user is ready to book. The other is still exploring.
Understanding that intent means your content can match the user’s mindset and convert better.
Learn more about search intent analysis.
Prompt to Generate Search Intent Keywords with AI
Prompt:
“You are an SEO expert with a reputation for getting sites to the top of search engine rankings. I want you to help me understand the search intent of my audiences. My site is about {site subject}, and it’s aimed at {audience}. First, divide the audience into smaller groups based on their needs. Then describe each group’s characteristics. Next, identify their likely needs state when searching for my services. Finally, list search terms they might use at that moment. Present your response as a table.
{site subject}: Search Engine Optimization, which is a digital resource hub offering up-to-date SEO strategies, tools, and expert insights to help businesses and marketers boost their online visibility and search engine rankings.
{audience}: SEO learners”
This approach does four powerful things:
- Segments your audience by intent-driven needs.
- Describes their motivations clearly.
- Maps search behavior directly to their current mindset.
- Outputs search-ready keywords in an easy-to-use table format.
Deepening the Insight with Follow-Ups
AI doesn’t stop at the first output. You can keep the conversation going to refine your strategy.
Want more keywords?
Prompt:
“Please give me another 20 search terms for each audience segment.”
Want to go deeper into sub-niches?
Prompt:
“Please break the audience down further into more segments.”
Intent-Based Keyword Strategy
- Match content type to intent:
- Informational intent? → Write blog posts, how-tos, or explainers.
- Transactional intent? → Optimize product pages, service offers, CTAs.
- Use autocomplete tools like Google Suggest or AlsoAsked to refine the AI’s suggestions.
- Always validate keywords using a research tool (Ahrefs, Semrush, Ubersuggest) for volume and competitiveness.
It helps us understand whether their intent is informational, transactional, or something else entirely. The suggested search terms are just an added bonus.
Optimize Content for SEO: From Blank Page to First Draft (With No Bull)
Every writer knows the pain of the blank page, that intimidating void that stares back at you, daring you to start. Whether you’re crafting a product page, blog post, or landing copy, writing SEO content that both ranks and resonates is no easy feat.
That’s where AI can make a difference.
Instead of starting from scratch, you can use AI to instantly draft SEO-friendly, structured, and keyword-optimized copy based on your ideas. No more blinking cursors—just real momentum.
The Prompt That Turns Bullet Points Into SEO-Ready Copy
We are introducing a practical and powerful content generation prompt that bridges the gap between strategy and execution. This is especially useful for marketers, founders, and creators who know what they want to say but need help structuring it for search.
Prompt:
“You are an expert SEO content writer, highly experienced in writing copy that performs well for specific keywords. I want you to take {bullet points} and turn them into 800 words of copy that performs well for the keyword {keyword}. Deliver your response in h1, h2, and p tags. Do your best to include the keyword in headlines and pepper it throughout the copy in a natural way. Make sure the copy is conversational and human with a bit of wit.
{bullet points}: Crawling, Indexing, Ranking, Search Algorithms & Updates, User Intent Recognition, Personalization & Localization, Featured Snippets & Rich Results, The Role of Backlinks, The Importance of Content Quality, Technical SEO’s Role.
{keyword}: How Do Search Engines Work?”
This prompt allows AI to:
- Write content that’s optimized for a specific keyword
- Use correct HTML formatting for on-page SEO
- Match your preferred tone and style
- Integrate your bullet points into coherent, engaging copy
Real Example: Hover Shoes and SEO Magic
Using the keyword “How Do Search Engines Work?”, we feed in bullet points about Crawling, Indexing, Ranking, Search Algorithms & Updates, User Intent Recognition, and more. The AI responds with a structured draft, complete with H1/H2 tags, p tags, benefit-driven messaging, and natural keyword placement.
That’s the key takeaway – AI gets you started, but the magic happens when you refine it.
How to Get the Most From Your Draft
Once you receive the AI’s response:
- Check keyword placement – Ensure it appears in headings and throughout the body in a natural, non-spammy way.
- Polish the tone – Add your voice, wit, or brand flavor.
- Adjust the structure – You may want to rearrange paragraphs, tighten intros, or add call-to-actions.
- Fact-check and update stats – AI is creative but not always accurate. Be precise.
- Ensure semantic depth – Add synonyms and related phrases to support search engine understanding.
No More Blank Pages
By feeding AI clear bullet points and a focus keyword, you’re not just generating words—you’re creating a search-optimized content draft that gets you halfway to greatness.
And with your editing skills on top? That content becomes unforgettable for both readers and search engines.
Please remember: The generated copy is just the beginning. Review, refine, and tailor it to your needs.
Analyze Sites That Rank Highly for Keywords: Outrank the Competition with Insight
We’ve all been there—searching for our own site on Google, only to find it buried beneath a list of competitors. The obvious question is:
“Why are they ranking above me—and how do I beat them?”
Thanks to AI tools with web access, like Bing Chat (via Microsoft Edge) or ChatGPT, you can now literally analyze your top-ranking competitors in seconds. No more guesswork—just actionable insight.
The Competitive Analysis Prompt That Uncovers SEO Secrets
We are introducing a powerful prompt that turns Bing Chat into your SEO intelligence agent:
Prompt:
“I want you to find me the top sites that rank highly for the keywords {keywords}. Present your response as a list with each entry including the name of the site, the URL, and advice on how I could use SEO tactics to outrank it.
{keywords}: SEO Analysis”
This prompt does three things:
- Identifies the top competitors for your keyword
- Analyzes each site for strengths and SEO structure
- Suggests tactical moves you can make to outperform them
For example, using the keyword “SEO Analysis”, the AI returns:
- A list of top-ranking pages
- Their URLs
- Descriptions of the page content
- Tactical advice like:
- Optimize your on-page keywords
- Build high-quality backlinks
- Ensure fast, mobile-friendly performance
How to Use This Info to Your Advantage
Once you get the competitor list:
- Visit each site manually to study content layout, keyword frequency, meta tags, headings, and user experience
- Check how they use images and internal links—do their alt texts and anchor texts contain relevant terms?
- Benchmark their structure; are they using the FAQ schema? Videos? Local SEO features?
- Then, create content that improves on what they offer—more detail, better readability, higher authority, richer media
Additional:
- Use “Precise” mode in Bing Chat to get straight-to-the-point data
- Run the same prompt across multiple keywords to build a full competitor map
- Combine findings with tools like Ubersuggest, Ahrefs, or Semrush for even deeper insights
Leapfrog Your Way to the Top
This isn’t just about spying on your competitors—it’s about learning what works and doing it better. With AI, you now have a practical way to reverse-engineer winning strategies from the top-performing pages in your niche.
Whether you’re walking dogs or launching a SaaS product, the principles are the same: Research. Analyze. Outrank.
Create a Content Plan: From Keywords to Consistent Visibility
Attracting the right visitors to your website isn’t just about showing up in search results—it’s about showing up with the right content at the right time. That’s where a strategic content plan, powered by AI, becomes your secret weapon.
If SEO is your map to visibility, then your content plan is the vehicle that drives traffic consistently. And the smartest way to align them? Attach your content strategy directly to your keyword strategy.
Content Planning with AI: The Prompt That Does It All
We are introducing a simple but powerful AI prompt that turns your SEO goals into a structured 30-day content plan, tailored by keyword focus, media mix, and posting frequency.
Prompt:
“You are an SEO expert with a reputation for getting sites to the top of search engine rankings. I want you to create a one-month content plan for me based on my {keywords}. The purpose of the content plan is to boost my site’s search engine rankings and authority. Start at today’s date and give me a list of suggested content that accounts for my {regularity of posting} and {media mix}.
{keywords}: SEO Strategy
{regularity of posting}: 3 times a week
{media mix}: website blog, LinkedIn, YouTube, Facebook”
This prompt asks AI to factor in:
- Your core SEO keywords
- Your preferred posting schedule
- The content formats and platforms you use (like blog, vlog, Instagram, LinkedIn)
The result? A customized, calendar-style plan that ensures you’re consistently creating content that’s aligned with both search intent and platform-specific behavior.
Real Example: From Accounting to Kitten Equestrianism
When the prompt is run for “SEO strategy” posting 3x/week across website blog, LinkedIn, YouTube, and Facebook, the AI produces a realistic and diverse schedule:
Weekly Structure Overview
- Tuesdays: Website Blog + LinkedIn Teaser
- Thursdays: YouTube Video + Facebook Summary
- Saturdays: Educational Carousel or Case Study on Facebook + LinkedIn
That’s the brilliance of AI—it doesn’t judge your niche. It just delivers.
While AI can provide a solid foundation, we emphasize the importance of layering your own creativity on top. Use the AI’s output to:
- Spark new ideas
- Identify SEO-aligned topics
- Match each idea to the best-performing platform
SEO Synergy in Action
What makes this prompt so effective is how it builds your content calendar around your SEO keywords. That means every post you publish is working double duty:
- Driving traffic from social channels
- Climbing the search rankings
Whether your brand is buttoned-up bookkeeping or ballet for bulldogs, AI gives you a structured head start. And when you pair that with your unique voice?
You’re not just creating content—you’re building authority.
Learn more about content marketing strategy.
Final Thought
AI can’t read minds, but with the right prompt, it can simulate audience thought patterns better than most humans. And that makes your SEO not just smarter, but sharper.
While AI is an amazing ally, remember: for full-scale SEO strategies, a human expert still adds value, especially when it comes to linking strategies, technical SEO, and accountability. But when it comes to scaling ideation and supercharging your SEO groundwork, AI is a game-changer.