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Keyword research is defined as the process of identifying the keywords and phrases that people use to search for content online, with the goal of incorporating those keywords into your website’s content and structure to improve its search engine rankings. Learn more about how to find the right keywords for your website.
SEO, or Search Engine Optimization, is defined as the practice of improving a website’s visibility and rankings on search engine results pages (SERPs). Learn more about search engine optimization’s importance, impacts, and essential strategies for online success.